Tuesday, June 30, 2015
Native Advertising: Mompreneurs can do it too! | Mom Boss Series
Native advertising comes in several different forms. It can look like a regular article in a magazine or online media channel. It can look like "recommended news" at the end of an article you read. It can be a blog post that talks about a certain product or service. The point is, native advertising is just that, it is created to appear native, like it's naturally part of the article or media channel.
Large commercial companies have the money to pay the Wall Street Journal to write an article and mention their name with a positive spin. Most small, mom-owned businesses don't have a couple thousand to spend on one article. BUT, you do have native advertising options that are affordable.
The gateway to native advertising for small businesses is bloggers. Bloggers are a great resource for native advertising. This is how you get native advertising for free or close to it.
1. Read many blogs, and find one that would fit your niche. Are you a make-up artist? Find a beauty blogger that is located in your area or has a following in your area. Are you an attorney? Find a legal blog that fits with your personality.
2. Write a post that would fit their blog. Make sure to use the same "voice" as the blogger. Be sure that this is a post that they would have written anyway. Otherwise, the blogger will be less likely to publish your work.
3. Write a query letter. Write a letter introducing yourself and your article to the blogger. Let them know why you think your article would be a good fit for them.
4. Wait for an answer. If you choose strategically - a small to medium sized blogger - you are more likely to get a yes.
There you go, free native advertising for the small, mom-owned business.
Did you know that if you join the M2M Premium Network, native advertising is included? Check out the other benefits here.